A California mother has filed a class action lawsuit against the maker of Hatchimals.She alleges that Spin Master engaged in a ‘bait-and-switch’ marketing scheme following the failure of her daughter’s toy to hatch.

Hatchimals, from toy manufacturer Spin Master, are creatures that hatch from an egg that can then interact with children.

But after a suspected ‘mass fault,’ many of the toys never hatched.

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A California mother has filed a class action lawsuit against the maker of Hatchimals after her daughter’s toy failed to hatch. Pictured: A six-year-old girl waiting for a Hatchimal to hatch

She alleges that Spin Master engaged in a ‘bait-and-switch’ marketing scheme. After a suspected ‘mass fault,’ many of the toys failed to hatch

The lawsuit states: ‘Millions of children and families across the globe were sourly disappointed with coal in their stocking in the form of a bait-and-switch marketing scheme perpetrated by Spin Manster,’ WRAL  reported.

Bait-and-switch means to falsely advertise goods, with the intention of substituting inferior or more expensive goods.

While the company encouraged customers to contact its customer service representatives, many parents said they were on hold or even hung up on when they tried to air their grievances, WCNC  reported.

The lawsuit states: ‘Millions of children and families across the globe were sourly disappointed with coal in their stocking in the form of a bait-and-switch marketing scheme’

Celebrity fan: Chrissy Teigen purchased the must-have toy for her baby girl Luna

Furious parents took to social media to complain after a suspected ‘mass fault’ led to many of the toys failing to ‘hatch’ on Christmas morning.

Spin Master said it was ‘communicating with as many customers as possible to troubleshoot, support and help anyone who is experiencing difficulty.’

It added: ‘With toys that incorporate a high level of technology, there are rare cases where the product may malfunction or become damaged during shipping.

Furious parents took to social media to complain after a suspected ‘mass fault’ led to many of the toys failing to ‘hatch’ on Christmas morning

They company said it was ‘communicating with as many customers as possible to troubleshoot and help anyone who is experiencing difficulty’

The toy was the latest holiday craze and millions of parents sought to buy the toy for their children all over the world.

At Walmart, the furry toys went for between $59.99 and $118.99, depending on the level of customization.

What are Hatchimals?

Hatchimals are ‘magical creatures’ that live inside of eggs. Each egg contains one of two interactive Hatchimals. When children ‘love and care’ for them inside the egg their eyes will light up as it makes cute sounds, telling kids how it’s feeling! Once it’s played with enough, it develops rainbow eyes which means it’s time to hatch.

Hatchimals can’t hatch on their own. Touch encourages them to peck their way out of the egg! Once hatched, kids ‘raise’ their Hatchimal through 3 stages, from baby to toddler, to kid.

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