SiliconBeat reports Google has agreed to pay a $5.5 million settlement in a class-action suit that resulted from cookie placement that worked around Apple Safari do-not-track settings. The lawsuit suggested Google collected the user data to boost ad revenue. “Behaviorally targeted advertisements based on a user’s tracked internet activity generally sell for at least twice as much as non-targeted, run-of-network ads,” the suit said. The settlement money will be sent to six technology and privacy groups, including the Berkeley Center for Law & Technology and the Center for Internet & Society at Stanford.
Find the facts and analysis of the FTC settlement with Google in our FTC Casebook.
Please visit the source link below to read the entire article.
Be the first to comment on "Google Reaches $5.5M Settlement on Safari Class Action"