Jessica Alba at the City of Beverly Hills Centennial Anniversary held at the Crustacean in Los Angeles on February 5, 2014 in Los Angeles, California.
Photo Credit: Tinseltown/Shutterstock

Jessica Alba has long touted her brand, Honest Company, as a non-toxic, organic alternative to bath and home essentials. But a string of lawsuits, including one filed this month by the nonprofit Organic Consumers Association, charges the brand with mislabeling its products and compromising the health of its consumers.

“Honest falsely represented that its ‘Organic’ Infant Formula is organic by prominently labeling the product packages as ‘ORGANIC’ and repeatedly representing the product as ‘ORGANIC’ on its product page on Honest.com, from which Plaintiff and other consumers purchase the product,” the OCA suit, filed in Los Angeles Superior Court, reads.

Jessica Alba’s Honest Company accused of false labeling over its “organic” baby formula https://t.co/Xm4qKiZgFP pic.twitter.com/wqsVNjXcv6

“This representation is false,” says OCA. “The products are not organic. In fact, the ‘Organic’ Infant Formula contains ingredients that COPA does not permit in organic products.”

The suit lists 11 non-permitted ingredients that are not on the USDA National List of Allowed and Prohibited Substances, but are included in the Honest Infant Formula, including sodium selenite, taurine and biotin. It also charges the company with violating California’s Organic Products Act of 2003.

This lawsuit is the latest in a series levied against the company since its launch in 2011. In February of this year, a couple filed a suit with the New York District Court against Honest Company for falsely labeling its products as “natural” and “plant-based,” alleging the products contain synthetic ingredients. In March, a Wall Street Journal investigation revealed Honest Company used sodium lauryl sulfate in its detergent while advertising its products as SLS-free.

And in 2015, a $5 million class-action lawsuit filed with the Northern California District Court charged the company with using “unnatural ingredients.” It also said the company sold ineffective SPF 30 sunscreen that resulted in sun-burned customers calling out the brand on social media.

As with each previous lawsuit, Honest Company defended its products, insisting the “allegations are without merit.” The company told Fortune its products, including the Organic Infant Formula, have already been approved by the Food and Drug Administration.  

“It is also certified USDA Organic by an independent third party, in strict accordance with the National Organic Program,” a representative said. “We are confident this lawsuit will be dismissed.”