Nvidia Settles False Advertising Class Action Suit Related to GTX 970

Nvidia has been fighting off a variety of class action suits related to the way the GTX 970 was advertised when it was released in 2014. It appears those cases are coming to a close after the graphics card maker agreed to a preliminary settlement in the consolidated cases.

Under the agreed terms, Nvidia will pay all members of the class who purchased GTX 970 cards $30, and will also cover about $1.3 million in attorney’s fees. The cases, 15 in all, related to how the GTX 970 was positioned in advertising, primarily the amount of video access memory that was actually available, and discrepencies in the L2 cache and ROPs used.

As part of the agreement, Nvidia has denied any wrongdoing. The $30 represents the difference in the cost of the video card’s capabilities that consumers though they were getting compared to what they actual received.

“The settlement is fair and reasonable and falls within the range of possible approval,” attorneys who represented the class said in press release regarding the deal. “It is the product of extended arms-length negotiations between experienced attorneys familiar with the legal and factual issues of this case and all settlement class members are treated fairly under the terms of the settlement.”

The overall financial hit incurred by Nvidia was not disclosed, but there is no cap on the total amount the company will pay out to purchasers of the card.

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