A gay Texas pastor who sued Whole Foods alleging that a cake he bought from the grocer had an anti-gay slur written on it in icing has dropped his lawsuit.

Jordan Brown of Austin issued an apology on Monday, saying he was “wrong to pursue this matter and use the media to perpetuate this story.”

According to the website for Brown’s church, he is a Pittsburgh native. 

Whole Foods vigorously denied the allegation when Brown first came forward in April. The Austin American-Statesman reports that the company released surveillance video that it said showed Brown was lying and filed a counter suit against him.

The company said in a statement Monday that given Brown’s apology and public admission his story was false, it sees “no reason” to move forward with its lawsuit.