Abercrombie

A Photo History of How Abercrombie & Fitch Offended People Into Irrelevancy

During his nearly two-decade run as CEO of Abercrombie & Fitch, Mike Jeffries peddled what he described as an aspirational, all-American lifestyle. In reality, Abercrombie’s idea of what its ideal customer looked like was extremely narrow. “Jeffries was particularly interested in his brand representing a very specific kind of person,” said Heather Arnet, the head of the Women and Girls Foundation.