Jessica Alba turned 35 today, but she got a not-so-welcome early birthday present yesterday. The Organic Consumers Association filed a lawsuit against her business The Honest Company, claiming it falsely labels its Premium Infant Formula as “organic.” …
Jessica Alba has long touted her brand, Honest Company, as a non-toxic, organic alternative to bath and home essentials. But a string of lawsuits, including one filed this month by the nonprofit Organic …
The big appeal behind Jessica Alba’s Honest Company–besides the celebrity factor, if that dazzles you–is the simplicity it promises. The transparent bottles clearly label the good stuff that’s in the product and the bad stuff that isn’t. On its website, the company offers its “honestly free guarantee”: “Providing clear, credible, transparent information.