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Lawsuit: Sears, JCPenney, Kohl’s & Macy’s Misled Consumers on Sale Prices

In recent years, a spate of retailers have been accused by customers of advertising “false” original prices on discounted or outlet merchandise in order to make consumers believe they are getting a steal of a deal . Now, the city of Los Angeles is joining the fray, suing JCPenney, Kohl’s, Sears, and Macy’s, alleging that in order to increase sales the companies used so-called “false reference …