Tactics

A Bunch of Big US Websites Say They’re Likely to Support Legal Action Against Ad Blockers

It looks like US website owners are prepared to take ad blockers to court. A number of “high traffic” websites in the US say they are likely to support legal action to ward off the threat of ad blockers, according to a new report. Research firm Medianomics carried out a survey of 42 websites and multi-site networks which represent an aggregate 2.2 billion visits per month — ranging from sites with 6 million to 10 million visitors, to those attracting 450 million monthly visitors — to assess which tactics they are likely to use in order to address the impact of ad blockers. …