Woman Sues l’Oreal for $5m After Relaxer ‘Left Her Partially Bald’

A New York woman is suing L’Oreal for $5million in damages after a hair relaxer allegedly left her head covered in bald spots and burns.

Delicia Taylor is claiming the SoftSheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer caused large patches of her hair to fall out.

Taylor also said the product, which promises ‘fuller, silkier hair’, caused her scalp to blister and scab, according to the lawsuit.

Delicia Taylor (left) is suing L’Oreal for $5m in damages and claims the company’s hair relaxer left her head covered in bald spots (pictured right is her head ‘after’ using the product)

Taylor is alleging the company’s SoftSheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer caused large patches of her hair to fall out

Taylor shared photographs of herself after using the treatment with TMZ  that show multiple large bald spots on the top of her head.

This isn’t the first lawsuit L’Oreal is facing over the hair relaxer.

A class action lawsuit filed against the French cosmetics company in September also claimed the product caused hair loss.

Celebrity attorney Mark Gergaros filed the lawsuit, which already had 100,000 plaintiffs at the time, in Los Angeles.

The suit claims women were lured into buying the product thanks to endorsements from the likes of Real Housewives of Atlanta Star Cynthia Bailey, Black-ish actress Tracee Ellis Ross, and even Michelle Obama’s hairstylist, Johnny Wright.

L’Oreal promoted the No-lye relaxer, which is sold at Wal-Mart and CVS Pharmacy, as one of the safer relaxers on the market due to the presence of Amla oil.

Taylor shared photographs of herself after using the treatment with TMZ that show multiple large bald spots on the top of her head

L’Oreal promoted the No-lye relaxer, which is sold at Wal-Mart and CVS Pharmacy, as a safer relaxer on the market due to the presence of Amla oil

The oil, which is derived from an Indian gooseberry fruit, is supposed to be a less toxic alternative to the lye ingredient found in many relaxers, according to the National Law Journal .

But Ben Meiselas, an attorney at Gergaros’ practice, said there was hardly any Amla in the product at all.

‘Amla is really the last ingredient, and only trace amounts of Amla are in the product itself,’ he told the Journal.

‘The product is really petroleum jelly mixed with a number of hazardous and toxic chemicals.’

Meiselas said the suit’s penalties could exceed ‘several’ hundred million dollars and told AFP the practice was open to settlement talks with L’Oreal.

‘It’s up to them if they want to avoid a trial,’ he said.

A spokesman for L’Oreal said the company could not comment on legal action but noted that L’Oreal USA was ‘investigating the situation’.

A class action lawsuit claims women were lured into buying the product thanks to endorsements from the likes of Real Housewives of Atlanta Star Cynthia Bailey (pictured)

Black-ish actress Tracee Ellis Ross and Johnny Wright, Michelle Obama’s hairstylist (both pictured together) also endorsed the product

The suit cited numerous consumer complaints about the product that were listed on Amazon.com, where it currently has a two-star rating.

‘My daughter is upstairs crying her eyes out because her hair is gone,’ one reads.

‘We followed directions, she has been relaxing for years. We did not leave it on too long. She now has no hair on the sides or back of her head.’

Another woman said her scalp felt like it was ‘on fire’ immediately after she applied the relaxer to her head.

As she rinsed it out, the woman said ‘all the hair’ at the front of her head fell out.

‘Now I am completely bald on the front portion of my head, from the crown to my forehead,’ she continued.

‘I only have hair in the back of my head. I am so depressed and traumatized from this experience.’

Source: www.dailymail.co.uk www.dailymail.co.uk

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