Google Reaches $5.5M Settlement on Safari Class Action

SiliconBeat reports Google has agreed to pay a $5.5 million settlement in a class-action suit that resulted from cookie placement that worked around Apple Safari do-not-track settings. The lawsuit suggested Google collected the user data to boost ad revenue. “Behaviorally targeted advertisements based on a user’s tracked internet activity generally sell for at least twice as much as non-targeted, run-of-network ads,” the suit said. The settlement money will be sent to six technology and privacy groups, including the Berkeley Center for Law & Technology and the Center for Internet & Society at Stanford.
Find the facts and analysis of the FTC settlement with Google in our FTC Casebook.
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